INTERNATIONAL CONCERTS FOR ROTHMAN'S INTERNATIONAL
Of a very different nature is the series of concerts successfully staged by the agency on behalf of client Rothman’s International.
Dubbed the Craven A Smooth Summer Concerts, the concerts featured huge international stars including 5-time Grammy Award Winner Lauryn Hill, DMX, Method Man, Super Cat et al. These Concerts were attended by over 70,000 paying patrons.
The agency also produced several other concerts featuring international acts (Quiet Riot, Warrant) on behalf of clients.